Founded in 2021 by parents Matt Ogilvie and Alice McMullin, Alfred Co. was born from a desire for high-quality, seasonless children’s wear that goes beyond mass-produced options.

Designed in Australia, each piece features strong stitching, durable fabrics and thoughtful construction, ensuring it stands up to everyday adventures while looking effortlessly stylish.

The studio focuses on gender-neutral, interchangeable sets that grow with your child and can even endure multi-generational use.

With modern workwear-inspired designs, Alfred Co. offers practical yet playful clothing that lets kids move freely and express themselves, all while providing parents with long-lasting wardrobe staples.